Cognitive prosodies, displacements, and translation

IF 1.9 2区文学 0 LANGUAGE & LINGUISTICS

Target-International Journal of Translation Studies Pub Date : 2023-01-17 DOI:10.1075/target.21039.dav

José Dávila-Montes

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Abstract

This article introduces the cognitive prosodies model as a way to explain how some rhetorical features in persuasive texts differ across languages and rhetorical traditions, which may inform the process of translating highly rhetorical, persuasive texts. By drawing on a multidisciplinary framework grounded in comparative rhetoric, the semiotics of advertising, cognitive linguistics, and studies of rhetorical phenomena based on magnetic resonance imaging (MRI) and event-related potential (ERP), it first describes persuasion as a textual process that weaves specific ‘static’ versus ‘dynamic’ rhetorical mechanisms. These activate varying cognitive efforts and speeds in semantic processing that differ between languages and textual genres. The second half of the article presents a corpus-based study of six English and Spanish presidential speeches on immigration – and their translations – by three consecutive Mexican and US presidents. Through the lens of the cognitive prosodies model, the analysis quantitatively and qualitatively scrutinizes how source and target texts behave and how the model can inform rhetorical awareness in translation practice.

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认知韵律、位移和翻译

本文介绍了认知韵律模型，以此来解释不同语言和修辞传统中说服性文本的某些修辞特征是如何不同的，这可能为翻译高度修辞性的说服性文本提供信息。通过借鉴以比较修辞学、广告符号学、认知语言学和基于磁共振成像(MRI)和事件相关电位(ERP)的修辞现象研究为基础的多学科框架，它首先将说服描述为一个编织特定“静态”与“动态”修辞机制的文本过程。这些激活了不同语言和文本体裁之间不同的语义处理的认知努力和速度。本文的后半部分以语料库为基础，研究了连续三位墨西哥和美国总统就移民问题发表的六篇英语和西班牙语演讲及其翻译。通过认知韵律模型的视角，定量和定性地考察了原文和译文的行为，以及该模型如何在翻译实践中指导修辞意识。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Target-International Journal of Translation Studies Multiple-

CiteScore

3.10

自引率

0.00%

发文量

期刊介绍： Target promotes the scholarly study of translational phenomena from any part of the world and welcomes submissions of an interdisciplinary nature. The journal"s focus is on research on the theory, history, culture and sociology of translation and on the description and pedagogy that underpin and interact with these foci. We welcome contributions that report on empirical studies as well as speculative and applied studies. We do not publish papers on purely practical matters, and prospective contributors are advised not to submit masters theses in their raw state.