Using Customer Knowledge for Geese Farm Improvement

Abstract

The poultry market demand is expected to be higher by 2050 compared to 2010. However, Geese farmers lack scientific Knowledge leading to low survival rates and poor product quality. This research aims to improve customer satisfaction by i) identifying problems in geese farms and ii) using Customer Knowledge Management to design a research framework. Demographic analysis, Text Mining, Kano questionnaire, and Arrow diagramming are used to gather customer data and identify critical areas. The proposed solution is to enhance geese farmers' Knowledge using the Community of Practice.