‘What are people watching in your area?’: Interrogating the role and reliability of the Netflix top 10 feature

IF 0.9 2区艺术学 0 FILM, RADIO, TELEVISION

Critical Studies in Television Pub Date : 2022-09-15 DOI:10.1177/17496020221127183

Alexa Scarlata

引用次数: 0

Abstract

Netflix’s status as a personalised service has been central to its business proposition and brand. However, recent changes to include community-based metrics within the user interface – such as the 2020 addition of a national top 10 feature – denote a shift in corporate strategy from personalisation to communal discovery. This article uses a critical communications and media industry studies approach to consider both the data being produced by the top 10 ranking and the broader industrial function of the list, especially within a longer history of audience measurement.

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“你所在地区的人在看什么?”:质疑Netflix十大功能的作用和可靠性

Netflix作为个性化服务提供商的地位一直是其业务主张和品牌的核心。然而，最近在用户界面中加入基于社区的指标的变化(如2020年增加的全国十大功能)表明，企业战略从个性化转向了公共发现。本文使用一种关键的通信和媒体行业研究方法来考虑前10名排名产生的数据和该列表的更广泛的行业功能，特别是在更长的受众测量历史中。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Critical Studies in Television FILM, RADIO, TELEVISION-

CiteScore

2.10

自引率

30.00%

发文量

期刊介绍： Critical Studies in Television publishes articles that draw together divergent disciplines and different ways of thinking, to promote and advance television as a distinct academic discipline. It welcomes contributions on any aspect of television—production studies and institutional histories, audience and reception studies, theoretical approaches, conceptual paradigms and pedagogical questions. It continues to invite analyses of the compositional principles and aesthetics of texts, as well as contextual matters relating to both contemporary and past productions. CST also features book reviews, dossiers and debates. The journal is scholarly but accessible, dedicated to generating new knowledge and fostering a dynamic intellectual platform for television studies.