Inferring travel from social media

Abstract

Introduction The spread of infectious diseases is facilitated by human travel. Disease is often introduced by travelers and then spread among susceptible individuals. Likewise, uninfected susceptible travelers can move into populations sustaining the spread of an infectious disease. Several disease-modeling efforts have incorporated travel and census data in an effort to better understand the spread of disease. Unfortunately, most travel data are not fine grained enough to capture individual movements over long periods and large spaces. Alternative methods (e.g., tracking currency movements or cell phone signals) have been suggested to measure how people move with higher resolution but these are often sparse, expensive and not readily available to researchers. FourSquare is a social media application that permits users to ‘check-in’ (i.e., record their currentlocation at stores, restaurants, etc.) via their mobile telephones in exchange for incentives (e.g., location-specific coupons). FourSquare and similar applications (Gowalla, Yelp, etc.) generally broadcast each check-in via Twitter or Facebook; in addition, some GPS-enabled mobile Twitter clients add explicit geocodes to individual tweets. Here, we propose the use of geocoded social media data as a real-time fine-grained proxy for human travel.