PENGEMBANGAN PRODUK MINUMAN TEH SUNGKAI DENGAN MEMPERTIMBANGKAN PREFERENSI KONSUMEN

Sainstek Jurnal Sains dan Teknologi Pub Date : 2023-06-28 DOI:10.36275/stsp.v23i1.594

Prima Fithri, Intan Juwita, Alizar Hasan, Aslimuardi Muluk

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Abstract

An important aspect that needs to be carried out by producers so that their products can compete is by carrying out product development and innovation. One of the innovations that can be made during the Covid-19 pandemic is drinks and food that can boost the body's immunity such as Sungkai leaves which are called Tea Royal Sungkai Sinatra. This drink is a new product resulting from an innovation that started with the widespread use of sungkai leaves as an alternative treatment for Covid-19. Sungkai leaf boiled water is felt if you drink it immediately tastes bitter and impractical. Therefore it is necessary to develop products so that consumer preferences are met. This study uses the integration of the Conjoint Analysis and QFD methods. The Conjoint Analysis method functions to research the market for consumer preferences regarding attributes and levels that are the focus of customers, while QFD is a planning tool that functions to ensure consumer preferences are known to business owners in making products to increase customer satisfaction. Based on the research results, four important attributes were obtained for consumers for Sungkai tea beverage products, namely taste, aroma, color, and price attributes. Based on the attributes and levels that are considered important, 16 combinations of products obtained from SPSS processing are obtained. The best product combination is lemon flavor with normal aroma, tea has a brown color, and the price is

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考虑消费者偏好，发展成山茶的产品

生产商需要进行的一个重要方面是进行产品开发和创新，这样他们的产品才能具有竞争力。在新冠肺炎大流行期间，可以做出的创新之一是可以提高身体免疫力的饮料和食物，比如被称为皇家圣凯辛纳屈茶的圣凯叶子。这款饮料是一项创新的产物，这项创新始于广泛使用sunkai叶子作为新冠肺炎的替代疗法。松开叶烧开的水是感觉，如果你喝它立即尝起来苦和不切实际。因此，有必要开发产品，以满足消费者的喜好。本研究采用联合分析和QFD方法相结合的方法。联合分析方法的功能是研究消费者对客户关注的属性和层次的偏好市场，而QFD是一种计划工具，其功能是确保企业主在制造产品以提高客户满意度时了解消费者偏好。根据研究结果，得出了消费者对sunkai茶饮料产品的四个重要属性，即口味、香气、颜色和价格属性。根据认为重要的属性和层次，得到了SPSS处理得到的16种产品组合。最佳产品组合为柠檬味，香气正常，茶叶呈棕色，价格

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