{"title":"Are News Audiences Increasingly Fragmented? A Cross-National Comparative Analysis of Cross-Platform News Audience Fragmentation and Duplication","authors":"Richard Fletcher, Rasmus Kleis Nielsen","doi":"10.1111/jcom.12315","DOIUrl":null,"url":null,"abstract":"<p>The move to high-choice media environments has sparked fears over audience fragmentation. We analyze news audiences across media platforms (print, television, and online) in 6 countries, going beyond platform-specific, single-country studies. We find surprisingly high levels of news audience duplication, but also that cross-platform audiences vary from country to country, with fragmentation higher in Denmark and the United Kingdom than in Spain and the United States. We find no support for the idea that online audiences are more fragmented than offline audiences, countering fears associated with audience segmentation and filter bubbles. Because all communication exists in the context of its audience, our analysis has implications across the field, underlining the importance of research into how trends play out in different contexts.</p>","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":"67 4","pages":"476-498"},"PeriodicalIF":6.1000,"publicationDate":"2017-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1111/jcom.12315","citationCount":"226","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/jcom.12315","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 226
Abstract
The move to high-choice media environments has sparked fears over audience fragmentation. We analyze news audiences across media platforms (print, television, and online) in 6 countries, going beyond platform-specific, single-country studies. We find surprisingly high levels of news audience duplication, but also that cross-platform audiences vary from country to country, with fragmentation higher in Denmark and the United Kingdom than in Spain and the United States. We find no support for the idea that online audiences are more fragmented than offline audiences, countering fears associated with audience segmentation and filter bubbles. Because all communication exists in the context of its audience, our analysis has implications across the field, underlining the importance of research into how trends play out in different contexts.
期刊介绍：
The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.
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