Experts and Connoisseurs

IF 1.5 Q3 BUSINESS

CORPORATE REPUTATION REVIEW Pub Date : 2019-11-12 DOI:10.23943/princeton/9780691196329.003.0008

G. Origgi

引用次数: 0

Abstract

This chapter includes case studies of the way reputations are built in the wine market. It explains that wine provides a paradigm for the role played by reputation in introducing novices to a new domain of taste. It observes adult novices in encountering for the first time a new cultural sphere that requires them to make value judgments. By restricting the discussion of newcomers to adults, the chapter avoids the kind of biases associated with deference to intellectual authority in the education of children. Adults being schooled for the first time in the world of wines find themselves facing a cultural domain strongly structured by landmarks about which they initially know nothing.

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专家和鉴赏家

本章包括葡萄酒市场声誉建立方式的案例研究。它解释说，葡萄酒提供了一个范例，在介绍新手到一个新的品味领域声誉所起的作用。它观察了成年新手第一次遇到一个需要他们做出价值判断的新文化领域。通过将对新人的讨论限制在成人范围内，本章避免了在儿童教育中与尊重知识权威相关的那种偏见。第一次接触葡萄酒世界的成年人发现，他们面对的是一个由地标性建筑构成的文化领域，而他们最初对这些地标性建筑一无所知。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

CORPORATE REPUTATION REVIEW

CiteScore

3.80

自引率

5.30%

发文量

期刊介绍： Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.