Coming Soon to a Neighborhood Near You? Off-Campus Recruiting by Public Research Universities

IF 3.5 1区 教育学 Q1 EDUCATION & EDUCATIONAL RESEARCH
Karina G. Salazar, Ozan Jaquette, Crystal Han
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引用次数: 12

Abstract

Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits. Analyses explore the similarities and differences in off-campus recruiting patterns across universities in the study. Results reveal socioeconomic, racial, and geographic disparities in recruiting patterns. In particular, most universities made more out-of-state than in-state visits, and out-of-state visits systematically targeted affluent, predominantly White localities. We recommend that future research should exploit new data collection methodologies to develop a systematic literature on marketing and recruiting practices in higher education.
即将来到你附近的社区?公立研究型大学的校外招聘
关于大学选择的学术研究主要集中在学生如何寻找大学,但对大学如何招生却知之甚少。本文分析了15所公立研究型大学的校外招生访问情况。我们从网上抓取大学招生网站,并发布公共记录请求,以收集招聘访问的数据。本研究分析了各高校校外招聘模式的异同。结果揭示了社会经济、种族和地域在招聘模式上的差异。特别是,大多数大学的州外访问比州内访问更多,而州外访问系统地针对富裕的、以白人为主的地区。我们建议未来的研究应该利用新的数据收集方法来开发高等教育市场营销和招聘实践的系统文献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
American Educational Research Journal
American Educational Research Journal EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
8.70
自引率
0.00%
发文量
19
期刊介绍: The American Educational Research Journal (AERJ) is the flagship journal of the American Educational Research Association, featuring articles that advance the empirical, theoretical, and methodological understanding of education and learning. It publishes original peer-reviewed analyses that span the field of education research across all subfields and disciplines and all levels of analysis. It also encourages submissions across all levels of education throughout the life span and all forms of learning. AERJ welcomes submissions of the highest quality, reflecting a wide range of perspectives, topics, contexts, and methods, including interdisciplinary and multidisciplinary work.
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