The Effects of Native Advertising Recognition and Perception of Deception on Advertising Effect and Trust in the Newspapers - With a focus on native advertising (article- and card news-type native advertising) in Hankyoreh
{"title":"The Effects of Native Advertising Recognition and Perception of Deception on Advertising Effect and Trust in the Newspapers - With a focus on native advertising (article- and card news-type native advertising) in Hankyoreh","authors":"Jeongki Lee","doi":"10.18859/ssrr.2019.8.35.3.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":84617,"journal":{"name":"Eastern Africa social science research review","volume":"38 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Eastern Africa social science research review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18859/ssrr.2019.8.35.3.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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