Pengaruh Kualitas Layanan terhadap Loyalitas Pelanggan Bamboo Coffee dan Resto di Lhokseumawe

Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France) Pub Date : 2020-04-29 DOI:10.33557/mbia.v19i1.866

Amanda Rizkillah, S. Suryani, R. Rahmawati

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引用次数: 1

Abstract

Bamboo Coffee and Resto become a restaurant that is great demand because it serves a variety of menu choices that continue to improve the quality of service to stay afloat and compete. This study discusses analyzing how to affect service quality on customer loyalty in Bamboo Coffee and Resto in Lhokseumawe. The sampling technique used was accidental sampling with a total sample of 94 consumers and multiple regression analysis as a data analysis technique. SERVQUAL Theory is a theory used to measure the quality of services, namely the dimensions of reliability (X1), responsiveness (X2), guarantee (X3), empathy (X4) and tangible (X5). The results of this study indicate the facts both simultaneously and simultaneously, this dimension has a very significant influence on customer loyalty.

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服务质量对lhoumawe的Bamboo咖啡客户的忠诚度和Resto的影响

Bamboo Coffee和Resto成为一家需求量很大的餐厅，因为它提供了各种各样的菜单选择，不断提高服务质量，以保持运营和竞争。本研究探讨了服务品质如何影响竹咖啡与还原店的顾客忠诚度。使用的抽样技术是随机抽样，共94名消费者的样本和多元回归分析作为数据分析技术。SERVQUAL理论是一种衡量服务质量的理论，即可靠性(X1)、响应性(X2)、保证(X3)、共情(X4)和有形(X5)四个维度。本研究的结果同时也表明，这一维度对顾客忠诚有非常显著的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Multimodal brain image analysis : second International Workshop, MBIA 2012, held in conjunction with MICCAI 2012, Nice, France, October 1-5, 2012 : proceedings. MBIA (Workshop) (2nd : 2012 : Nice, France)

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