Analysis of Product Quality and Price, on Interest in Buying Wardah Cosmetics in Tiktok Shop

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2023-06-28 DOI:10.55927/ijabm.v2i3.4000

Asmulyati Azhar, I. Bisnis, dan Multimedia, Asmi Jakarta

引用次数: 0

Abstract

This study aims to determine the effect of product quality and price on the intention to buy Wardah cosmetic products. The sample in this study were 40 respondents. Data obtained by interview in the form of a questionnaire. Data analysis techniques in this study used quantitative analysis in the form of validity tests, reliability tests, coefficient of determination or R-square, compatibility tests through the F test, and t tests to find out whether it was significant or not. The results of this study are in accordance with the T test of product quality variable comparison of the value of T count 0.018 > t table = 2.030, so there is no significant effect on purchase intention. Price has a substantial impact on customers' propensity to purchase wardah cosmetic products from E-Commerce TikTok Shops, as shown by the calculated T value comparison of 2.886 > ttable = 2.030

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关于在抖音商店购买Wardah化妆品的兴趣的产品质量和价格分析

本研究旨在确定产品品质与价格对华达化妆品购买意愿的影响。本研究的样本为40名受访者。以问卷的形式通过访谈获得的数据。本研究的数据分析技术采用了效度检验、信度检验、决定系数或r方等形式的定量分析，通过F检验进行相容性检验，以及t检验来判断是否显著。本研究结果符合产品质量变量比较的T检验，T计数值为0.018 > T表= 2.030，因此对购买意愿没有显著影响。价格对消费者在电商TikTok商店购买高档化妆品的倾向有实质性的影响，计算出的T值比较为2.886 > ttable = 2.030

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.