De Radio 80 a M80 Radio: 36 años de metamorfosis sonora (1982-2018)

Abstract

The aim of this article is to retrace the history of Radio 80, a ge­ne­ral radio station in its origins, but which, throughout its almost four deca­des of existence, underwent different and very notable transformations, becoming a very popular music radio station, first as Radio 80 Serie Oro, and later as M80, until it gave way to LOS40 Classic. Although it is impossible to understand the last fifty years of Spanish radio without referencing this station, it has hardly been studied. With this aim, qualitative research has been carried out, collecting valuable information from primary sources through in-depth interviews with the station's top management at key moments in its history. As a result, it has been possible to accurately trace its historical trajectory, to understand the reasons for its constant metamorphosis and to analyse how each transmutation has influenced its audience results.