Research on Influencing Factors of Shopping Mobile App User Viscosity——Take T-MALL APP as an example

Abstract

In order to improve the user stickiness of shopping mobile apps, this paper starts from the concept of user viscosity of mobile apps and analyzes the factors affecting user viscosity of existing mobile shopping platforms. Taking T-MALL APP as an example, questionnaire survey is used to investigate consumers' opinions on relevant factors of shopping mobile apps.Correlation analysis is used to analyze the factors affecting user stickiness of shopping mobile apps.This paper finds out the important factors affecting the user viscosity of shopping mobile apps, and puts forward suggestions on how to improve the performance of these factors.