SALES PROMOTION ANALYSIS OF HIJAB PRODUCTS WYNABLE BRAND

IF 3.3 Q2 BUSINESS

Asia-Pacific Journal of Business Administration Pub Date : 2022-10-20 DOI:10.61317/js.v1i2.42

Melani Putri, Santi Setiani, Mulyana Fauzi

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引用次数: 0

Abstract

Currently selling fashion to facilitate transactions and save time, many use the internet. Wynable is a fashion product that uses internet marketing and the type of product offered is hijab. This article analyzes a business in the hijab industry that markets its products through online marketing and aims to understand digital marketing that is being used as well as product quality, prices and service at this store. The purpose of carrying out this promotion is to help businesses build brand awareness more effectively. Helping businesses establish communication with consumers. Through online promotional media, businesses are able to get input or suggestions directly from consumers. This research is a survey research using a qualitative approach, where data is obtained through observation of the online media used. Messages conveyed in the form of marketing, as well as conducting special interviews with the owner or owner of Wynable by chat or question and answer. The conclusion from this discussion means that the marketing strategy used in Wynable uses only one marketing method, namely the online marketing approach. And also the product quality, price and service are quite good.

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头巾产品的销售促进分析

目前，为了方便交易和节省时间，许多人使用互联网销售时装。Wynable是一款利用网络营销的时尚产品，提供的产品类型是头巾。本文分析了一家通过在线营销销售其产品的头巾行业的业务，旨在了解正在使用的数字营销以及该商店的产品质量，价格和服务。开展这项推广活动的目的是帮助企业更有效地建立品牌知名度。帮助企业与消费者建立沟通。通过在线宣传媒体，商家可以直接从消费者那里得到输入或建议。本研究是一项使用定性方法的调查研究，其中通过观察所使用的在线媒体获得数据。以营销的形式传达信息，并通过聊天或问答的方式对Wynable的所有者或所有者进行专门的采访。这一讨论的结论意味着，Wynable使用的营销策略只使用了一种营销方法，即网络营销方法。而且产品质量、价格和服务都很好。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia-Pacific Journal of Business Administration BUSINESS-

CiteScore

7.20

自引率

13.20%

发文量

期刊介绍： The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.