The Valuation of Social Media Voice: An Experimental Investigation

IF 7.6 0 MANAGEMENT

Management Revue Pub Date : 2022-01-01 DOI:10.5771/0935-9915-2022-3-240

Robin Stumpf, Stefan Süß

引用次数: 0

Abstract

Social media offers individuals and organisations new opportunities for speaking up. The receiver's valuation of the sender's voice is a prerequisite for resulting change. However, the influence of modern communication channels like social media on this valuation has not yet been investigated. Against this background, our study investigates the valuation of social media voice. We conduct a scenario-based experiment in which the participants imagine themselves to be a manager who is evaluating a proposal. The results show that the valuation of voice is better if a proposal is communicated via voicemail than if it is communicated via social media, if the proposal is based on the opinion of an individual rather than that of a group, and if the source is an expert. We also find a three-way interaction between the channel, source, and source credibility. The paper provides contributions to research on employee voice, the ELM, and the Social Presence Theory. We discuss our findings and derive opportunities for future research and implications for both employees and organisations.

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社交媒体声音的价值评估:一项实验调查

社交媒体为个人和组织提供了发声的新机会。接收方对发送方声音的评价是产生变化的先决条件。然而，社交媒体等现代传播渠道对这一估值的影响尚未得到调查。在此背景下，我们的研究调查了社交媒体声音的估值。我们进行了一个基于场景的实验，在这个实验中，参与者把自己想象成一个正在评估提案的经理。结果表明，如果提案是通过语音邮件传达的，而不是通过社交媒体传达的，如果提案是基于个人的意见而不是群体的意见，如果消息来源是专家，那么语音的估值会更好。我们还发现了渠道、信息源和信息源可信度之间的三方互动。本论文对员工声音、ELM和社会在场理论的研究有所贡献。我们讨论了我们的发现，并得出了未来研究的机会，以及对员工和组织的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Management Revue MANAGEMENT-

CiteScore

1.20

自引率

0.00%

发文量

期刊介绍： Management Revue - Socio-Economic Studies is an interdisciplinary European journal that undergoes peer review. It publishes qualitative and quantitative work, along with purely theoretical papers, contributing to the study of management, organization, and industrial relations. The journal welcomes contributions from various disciplines, including business and public administration, organizational behavior, economics, sociology, and psychology. Regular features include reviews of books relevant to management and organization studies. Special issues provide a unique perspective on specific research fields. Organized by selected guest editors, each special issue includes at least two overview articles from leaders in the field, along with at least three new empirical papers and up to ten book reviews related to the topic. The journal aims to offer in-depth insights into selected research topics, presenting potentially controversial perspectives, new theoretical insights, valuable empirical analysis, and brief reviews of key publications. Its objective is to establish Management Revue - Socio-Economic Studies as a top-quality symposium journal for the international academic community.