Processing news on social media. The political incidental news exposure model (PINE)

Journalism (London, England) Pub Date : 2020-05-16 DOI:10.1177/1464884920915371

Jörg Matthes, Andreas Nanz, Marlis Stubenvoll, Raffael Heiss

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引用次数: 42

Abstract

This article outlines the Political Incidental News Exposure Model. The Political Incidental News Exposure Model understands incidental news exposure as a dynamic process and distinguishes two levels of incidental news exposure: the passive scanning of incidentally encountered political information (first level) and the intentional processing of incidentally encountered content appraised as relevant (second level). After encountering political information incidentally, recipients briefly check the content for relevance (i.e., first level). If content is appraised as relevant, recipients switch to more intensive processing (i.e., second level incidental news exposure). Importantly, second-level incidental news exposure is assumed to have stronger effects on political outcome variables like participation and knowledge than first-level incidental news exposure. The Political Incidental News Exposure Model further acknowledges intention-based (i.e., incidental news exposure while not looking for political news) and topic-based incidental news exposure (i.e., incidental news exposure while looking for other political news) and it conceptualizes incidental news exposure with respect to political and non-political content. Theoretical and methodological implications are discussed.

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处理社交媒体上的新闻。政治偶然新闻曝光模型(PINE)

本文概述了政治附带新闻曝光模型。政治附带新闻曝光模型将附带新闻曝光理解为一个动态过程，并将附带新闻曝光分为两个层次:对偶然遇到的政治信息的被动扫描(第一级)和对偶然遇到的被评价为相关的内容的有意处理(第二级)。在偶然遇到政治信息后，接受者会简单地检查内容的相关性(即第一级)。如果内容被认为是相关的，接受者会转向更密集的处理(即第二级偶然新闻曝光)。重要的是，二级偶然新闻曝光被认为比一级偶然新闻曝光对参与和知识等政治结果变量有更强的影响。政治附带新闻曝光模型进一步承认基于意图的(即，不寻找政治新闻的附带新闻曝光)和基于主题的附带新闻曝光(即，寻找其他政治新闻的附带新闻曝光)，并将关于政治和非政治内容的附带新闻曝光概念化。讨论了理论和方法意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journalism (London, England)

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