Tamara Stošić, Stefan Šmugović, Velibor Ivanović, Bojana Kalenjuk-Pivarski
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引用次数: 2
Abstract
Traditional food products are a significant segment of hospitality and tourism. They influence the creation of an image of a specific country or region in the minds of consumers. The subject of the work is traditional food products, but from the view of catering workers as consumers. Who choose these products and offer services to their users. We conducted research among employees in managerial positions in Srem and Severna Bačka (A. P. Vojvodina, Republic of Serbia) on 75 catering facilities. The obtained data were processed using descriptive statistics. The main task of the research was to investigate the attitudes of managerial staff towards the quality of traditional food products (market, production, and technical characteristics) that influence purchase choice. The main goal of this paper is to obtain data on which features are crucial in purchasing and whether there are differences between these two areas.
传统食品是酒店业和旅游业的重要组成部分。它们会影响消费者心目中特定国家或地区形象的形成。作品的主题是传统的食品,但从餐饮工人作为消费者的角度来看。他们选择这些产品并为他们的用户提供服务。我们对Srem和Severna ba ka (a.p.伏伊伏丁那,塞尔维亚共和国)75家餐饮设施的管理职位的员工进行了研究。所得数据采用描述性统计进行处理。研究的主要任务是调查管理人员对影响购买选择的传统食品质量(市场、生产和技术特征)的态度。本文的主要目标是获得哪些特征在购买中至关重要的数据,以及这两个领域之间是否存在差异。