Youtuber’s Credibility: Analysis Study of Hobby’s Makan Philanthropy‘s Video

Abstract

. The research aims to analyze a YouTuber’s Credibility of Philanthropy video which is being uploaded by Hobby Makan Channel. The method of the research is a content analysis of the source's credibility. The communicator’s credibility was indicated by trustworthiness, attractiveness, and expertise in sending the message. These indicators were shown through comments written by the viewers in the comment box. The Video “Ojol Ini Gak Perduli Hujan, Ternyata Dia Pake Motor Yg Rusak “ was shot in the pandemic era, in 2020 has reached 5,4 million and more than 13.000 positive comments. The video tells about Evan, who ordered an online driver to buy him food in the middle of rainy midnight. After the driver came, Evan gave him some money and the food. If the philanthropy’s actions in the video were brought by a credible source then the audience would appreciate it and raise the reputation of the channel.