{"title":"The effects of bundling on livestock producers' valuations of environmentally friendly traits available through genomic selection","authors":"David Worden, Getu Hailu, Kate Jones, Yu Na Lee","doi":"10.1111/cjag.12322","DOIUrl":null,"url":null,"abstract":"<p>This study estimates the willingness to pay (WTP) premiums for two novel traits available through genomic technologies in the dairy industry. Using a contingent valuation method to elicit WTP and the data from mail surveys collected from 486 Canadian dairy producers, we find a positive WTP premium for feed efficiency and a negative or zero WTP premium for reduced methane emissions. However, we observe positive valuations for reduced methane emissions if it is bundled with the feed efficiency trait. This finding suggests that the way private and public benefits of environmentally sustainable production alternatives are presented to livestock producers is critical, especially as the industry adapts to rising demand while holding an increasingly precarious position in environmental sustainability.</p>","PeriodicalId":55291,"journal":{"name":"Canadian Journal of Agricultural Economics-Revue Canadienne D Agroeconomie","volume":"70 4","pages":"263-286"},"PeriodicalIF":2.5000,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Canadian Journal of Agricultural Economics-Revue Canadienne D Agroeconomie","FirstCategoryId":"96","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/cjag.12322","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"AGRICULTURAL ECONOMICS & POLICY","Score":null,"Total":0}
引用次数: 1
Abstract
This study estimates the willingness to pay (WTP) premiums for two novel traits available through genomic technologies in the dairy industry. Using a contingent valuation method to elicit WTP and the data from mail surveys collected from 486 Canadian dairy producers, we find a positive WTP premium for feed efficiency and a negative or zero WTP premium for reduced methane emissions. However, we observe positive valuations for reduced methane emissions if it is bundled with the feed efficiency trait. This finding suggests that the way private and public benefits of environmentally sustainable production alternatives are presented to livestock producers is critical, especially as the industry adapts to rising demand while holding an increasingly precarious position in environmental sustainability.
期刊介绍：
The Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie (CJAE) serves as a platform for scholarly research in agricultural, resource, and environmental economics, covering topics such as agri-food, agri-business, policy, resource utilization, and environmental impacts. It publishes a range of theoretical, applied and policy-related articles.
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