Implementation of Development Strategy for Halal Tourism Destinations

Muchamad Zaenuri, Karina Yudi Rahayu, Muhammad Iqbal, Yunita Elianda, A. Akbar
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Abstract

This article was aimed to explain the implementation of the Tourism Department's strategy in developing halal tourist destinations in West Lombok Regency and analyze the factors that influence the strategy implementation. The government of West Lombok Regency has drawn up a strategic plan to address the complexity of the problems that arise in halal tourism. This research used a qualitative method. Data were collected through documentation, observation, and interview techniques. The results showed the implementation of the strategy has been carried out in the form of activities and programs. The tourism destination has been characterized as halal and supported by regulatory clarity, the Islamic Culture Community in West Lombok Regency, which is also attached to the natural conditions that are very supportive and the support of the enthusiastic tourism awareness group (POKDARWIS). However, there are still obstacles, including the lack of a clear concept of halal tourism in West Lombok Regency, the lack of marketing or promotion of halal tourism, as well as inadequate and halal-certified facilities. So the recommendation that needs to be conveyed by the Government tourism office of West Nusa Tenggara is the need to translate the program into various activities in more detail and must involve stakeholders to help standardize and certify.
实施清真旅游目的地发展战略
本文旨在解释旅游部门在西龙目岛开发清真旅游目的地的战略实施情况,并分析影响战略实施的因素。西龙目岛政府制定了一项战略计划,以解决清真旅游中出现的复杂问题。本研究采用定性方法。通过文献、观察和访谈技术收集数据。结果表明,该战略的实施以活动和方案的形式得到了贯彻。旅游目的地的特点是清真,并得到监管明确的支持,西龙目岛的伊斯兰文化社区,也附属于非常支持的自然条件和热情的旅游意识团体(POKDARWIS)的支持。然而,仍然存在障碍,包括西龙目岛缺乏明确的清真旅游概念,缺乏清真旅游的营销或推广,以及清真认证的设施不足。因此,西努沙登加拉政府旅游局需要传达的建议是,需要将该计划更详细地转化为各种活动,并必须让利益相关者参与进来,以帮助实现标准化和认证。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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