Concept of Corporate Culture in the Context of Age Diversity

Abstract

Abstract The strategic goal of businesses is to secure a long-term competitive advantage, to differentiate themselves from other businesses and to succeed in the market. Corporate culture is what distinguishes an organization from others and cannot be easily imitated. Culture issues, the need for interaction and understanding are becoming an important part of business behaviour between employees and individual groups. In the paper we present a part of the results of the research carried out within the frame of VEGA project No. 1/0348/17 „The impact of the coexistence of different generations of employees on the sustainable performance of organisations”. The aim of the project was to explore the potential of positive interaction between individual generations of employees and its use to achieve sustainable performance of organizations in the conditions of multigenerational communities. We focus on corporate culture and selected factors that influence its manifestations and formation. In the research we also found out how important the selected factors are and how individual generational groups of employees in industrial enterprises in Slovakia perceive them. The results of the research confirmed the differences in employee expectations and their fulfilment.