A Business Model Derived From the Chinese Context: A Case Study of â€œBrain Platinumâ€

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2012-07-01 DOI:10.4018/JABIM.2012070103

Zhang Yao-hui, Luo Lei, Xie Xuyang

引用次数: 3

Abstract

The business success of â€œBrain Platinumâ€ is a success of a business model based on thorough analysis of the Chinese context. Underlying its advertisements is a well designed business logic which embodies keen understanding of the Chinese situation and creation of customer value. Although there are numerous business models effective in different parts of the world, not every one could be made to work in China: only those that comply with the Chinese situation can grow and prosper in the soil of the Chinese market economy. The business model of the famous health product â€œBrain Platinumâ€ is such a successful case.

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基于中国背景的商业模式:以€œBrain铂业€为例

€œBrain铂宇€的商业成功是基于对中国环境的深入分析而形成的商业模式的成功。其广告背后是一个精心设计的商业逻辑，体现了对中国国情的敏锐理解和对客户价值的创造。虽然在世界各地有许多行之有效的商业模式，但并不是每一种模式都能在中国奏效，只有那些符合中国国情的商业模式才能在中国市场经济的土壤中茁壮成长。著名保健品€œBrain platinum€的商业模式就是这样一个成功的案例。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.