Shifting Gears for the Automated Vehicle: Findings from Focus Groups in the Greater Toronto and Hamilton Area

Abstract

ABSTRACT Travel behavior responses to automated vehicles (AVs) could undermine broader transportation policy objectives. This study presents focus group findings on Greater Toronto and Hamilton Area (GTHA) residents’ interest and expected behavioral responses to AVs. Five key consumer response themes are identified: safety and ethics concerns; lack of trust; diverse AV use intentions; agreement on a role for public sector involvement; and disagreement over regulation strategies. Findings indicate that utilitarian behavioral models resonate but that psychosocial explanations, such as “control,” “trust,” and “compatibility” play a stronger role—underscoring the importance for policymakers considering the social processes of new technology adoption.