PENGARUH KUALITAS LAYANAN KENTUCKY FRIED CHICKEN BEKASI TRADE CENTER TERHADAP KEPUASAN KONSUMEN

IF 0.5 Q4 MANAGEMENT
I. Jaya, Eva Fauziana
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引用次数: 0

Abstract

The purpose of this study is to focus on the analysis to determine whether there is an effect of service quality on customer satisfaction in the Kentucky Fried Chicken Bekasi Trade Center. The distribution of questionnaires to 150 consumers of Kentucky Fried Chicken Bekasi Trade Center with a sampling technique using purposive sampling. The research method used is the descriptive quantitative method. The data analysis technique uses descriptive analysis testing, research instrument testing, classical assumption testing, simple linear regression analysis hypothesis testing, and testing the coefficient of determination (R^2) with the help of the SPSS version 25 application program. The results of this study indicate that service quality has a positive effect on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center by 23.039 > 1.976 and 0.000 < 0.05. While the coefficient of determination (R^2) of the effect of service quality on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center is 78.2% and the influence of other variables outside this study is 21.8%.
服务质量对肯塔基炸鸡贸易中心对消费者满意度的影响
本研究的目的是集中分析确定肯德基贝卡西贸易中心的服务质量是否对顾客满意度有影响。采用有目的抽样的方法,对肯德基贝卡西贸易中心150名消费者进行问卷调查。使用的研究方法是描述性定量方法。数据分析技术采用描述性分析检验、研究仪器检验、经典假设检验、简单线性回归分析假设检验,并借助SPSS 25版应用程序对决定系数(R^2)进行检验。本研究结果表明,服务质量对肯德基贝卡西贸易中心顾客满意度的正向影响为23.039 > 1.976,0.000 < 0.05。而肯德基贝卡西贸易中心服务质量对顾客满意度影响的决定系数(R^2)为78.2%,本研究之外的其他变量的影响为21.8%。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
自引率
25.00%
发文量
11
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