Motivational tools and incentives: different generations, different needs at work

Abstract

The focus of our research was to find out what expectations the different generations have of a more productive and better performing worloplace after two years of the pandemic. The importance of the research is that the experience of the pandemic has revealed the need for employers to take into account the changed employee expectations while developing and commanicating their employer branding strategy. Employer branding is a Generation Y and Generation Z need, as new employees entering the European labour market, including the Hungarian labour market, often select jobs based on factors that can be communicated in advance and that allow companies to differentiate themselves from other companies, so that potential employees can get to know the company better before starting work.