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The effect of menu storytelling on perceived value and SNS word of mouth : mediating effect of customer satisfaction

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM
Journal of Tourism Management Research Pub Date : 2021-07-31 DOI:10.18604/tmro.2021.25.4.10
Hyeyoung Kang, 한성대학교 경영대학원 경영학과 박사과정, Kyung-ku Kang, Jin Hur
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菜单讲故事对感知价值和SNS口碑的影响:顾客满意的中介作用
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Journal of Tourism Management Research
Journal of Tourism Management Research
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