Using the RPM Model to Explore the Impact of Organic Agritourism Destination Fascination on Loyalty—The Mediating Roles of Place Attachment and Pro-Environmental Behavior

IF 3.3 2区农林科学 Q1 AGRONOMY

Agriculture-Basel Pub Date : 2023-09-06 DOI:10.3390/agriculture13091767

Ching-Cheng Shen, Danhe Wang

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引用次数: 0

Abstract

Maintaining the sustainable development of fascinating resources in Taiwan’s Hualien and Taitung (Huatung) regions is the basis of organic agritourism. Loyalty not only represents tourists’ commitment to return and recommend but also serves as a goal for destination development. The purpose of this study is to propose and examine the effect of destination fascination on loyalty through a conceptualized Reasonable Person Model (RPM), mediated by place attachment and pro-environmental behaviors. SPSS21 and the linear structure relationship model (LISREL) were used as data analysis tools in this study. A total of 500 valid online questionnaires were collected through snowballing and convenience sampling. The data analysis results revealed that destination fascination has a positive and significant impact on loyalty through place attachment and pro-environmental behavior. Another finding is that place dependence, place identity, and pro-environmental behavior all have mediating effects, with place identity being the main mediating variable. The contributions of this study are mainly reflected in examining the application of RPM in fascination and loyalty, as well as providing practical suggestions for destination fascination and place identity.

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利用RPM模型探讨有机农业目的地魅力对忠诚度的影响——地点依恋和亲环境行为的中介作用

保持台湾花莲和台东地区迷人资源的可持续发展是有机农业旅游的基础。忠诚不仅是游客对回访和推荐的承诺，也是旅游目的地发展的目标。本研究的目的是通过一个概念化的理性人模型(RPM)，提出并检验目的地迷恋对忠诚的影响，并以地点依恋和亲环境行为为中介。本研究采用SPSS21和线性结构关系模型(LISREL)作为数据分析工具。采用滚雪球法和方便抽样法，共收集有效在线问卷500份。数据分析结果显示，目的地迷恋通过地方依恋和亲环境行为对忠诚产生正向显著影响。地方依赖、地方认同和亲环境行为均有中介作用，其中地方认同是主要中介变量。本研究的贡献主要体现在考察RPM在迷恋和忠诚中的应用，并为目的地迷恋和地方认同提供实用建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Agriculture-Basel Agricultural and Biological Sciences-Food Science

CiteScore

4.90

自引率

13.90%

发文量

1793

审稿时长

11 weeks

期刊介绍： Agriculture (ISSN 2077-0472) is an international and cross-disciplinary scholarly and scientific open access journal on the science of cultivating the soil, growing, harvesting crops, and raising livestock. We will aim to look at production, processing, marketing and use of foods, fibers, plants and animals. The journal Agriculturewill publish reviews, regular research papers, communications and short notes, and there is no restriction on the length of the papers. Our aim is to encourage scientists to publish their experimental and theoretical research in as much detail as possible. Full experimental and/or methodical details must be provided for research articles.