Analysis of the assessment methods of the competitiveness of the enterprise

Abstract

In the specialized literature, there are various classifications of the assessment methods of the competitiveness of an enterprise: based on theoretical content, presentation format of assessment results, form of the mathematical connection of indicators etc. The purpose of this study is to investigate the existing methods of evaluating the enterprise competitiveness in their comparative analysis, and to identify their advantages and disadvantages. The relevance of this work lies in the study of the competitiveness of the enterprise based on the implementation of marketing methods, which requires comprehensive research.