The Effect of PNMDigi Applications, Prices, and Advertising on Customer Loyalty and Customer Satisfaction as Intervening Variables at PT. Permodalan Nasional Madani

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2023-08-19 DOI:10.55927/ijabm.v2i4.5497

Suntari, Sri Wahyuni

引用次数: 0

Abstract

This study aims to examine the effect of the PNMDigi application, price, advertising on customer loyalty at PT. Civil National Capital with customer satisfaction as a modifying factor. The PLS program is used in this study's quantitative method of structural equation modeling (SEM). IBM Statistics SPSS 26.0, as well. The customer of PT. Permodalan Nasional Madani serves as the analytical unit. There were 125 responders for the sample. A questionnaire that was sent online was used as the data gathering method. The findings demonstrated that customer satisfaction can operate as a mediator between the PNMDigi application's effect on customer loyalty. at PT. Permodalan Nasional Madani

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PNMDigi应用、价格和广告对顾客忠诚和顾客满意的影响:以PT为中介变量

本研究以顾客满意为修正因子，探讨PNMDigi应用、价格、广告对PT. Civil National Capital顾客忠诚度的影响。本研究的结构方程建模(SEM)定量方法采用PLS程序。IBM Statistics SPSS 26.0。PT. Permodalan Nasional Madani的客户作为分析单位。样本中有125个应答者。数据收集的方法是在线发送问卷。研究结果表明，顾客满意度在PNMDigi应用对顾客忠诚的影响中起中介作用。在PT. Permodalan Nasional Madani

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.