The Influence of the Digital Economy and Women's Empowerment on the Family Economy

Abstract

This study aims to ascertain the effect of the digital economy and women's empowerment on the family economy. SMEs communities in Tangerang City, Banten Province, were included in this study. The sampling technique utilized is a combination of probability sampling and random sampling. They are compiling data through the use of a questionnaire. The maximum number of people whose data can be analyzed is 97. This study used Partial Least Squares to analyze the data (PLS). The findings indicated that (1) the construct of the digital economy had a positive and significant effect on women's empowerment, with a statistical T value of 2.990; (2) the construct of women's empowerment had a positive and significant effect on the family economy, with a statistical T value of 7.141; and (3) both the digital economy and women's empowerment had a positive and significant effect on the family economy, with a statistical F value of 242.61.