Promocja turystyczna w działalności Lokalnych Grup Działania w Polsce

Abstract

Tourist promotion in the activities of Local Action Groups in Poland The presence of the so-called „Lokalne Grupy Działania” (Local Action Groups, LAGs) has been clearly recognizable in the Polish rural and small-town landscapes for at least a dozen years. By under taking activities on various grounds they obviously support local development, being – at the same time – a source and an effect of local entrepreneurship. According to the principle ”think globally, act locally”, LAGs realize tasks in the field of local tourism development, in terms of tourism facilities, formation of human capital, and tourism promotion. The latter is the goal of the research in this paper. The research resulted in a determination of the broad range of promotional activities and tools used by LAGs. Simultaneously, their effectiveness and the range of influence were evaluated and common good practices in the field of tourism promotion were described. Apart from the generally positive evaluation of tourism promotion provided by LAGs and based on their knowledge on the local tourism potential, specific conditions negatively affecting the durability of results and the period of influence of the promotional message were indicated.