Consumer Buying Preference Based On Green Marketing And Green Product Development

Abstract

In todays global scenario ecological issue is getting worse, the consumers’ are more concerned about the environmental protection, with the change in consumer buying approach in the steering of a immature lifestyle. As a consequence, firms are implementing potential ecological approaches in the green market industry. Green marketing and green product development are constructive techniques, which are applied by firms to raise competitive advantages and gain the satisfaction of consumers in order to accomplish the firm’s mission and vision.