Роль социальной ответственности бренда в формировании лояльности потребителей косметической продукции и продуктов личной гигиены
IF 3.9
Q2 BUSINESS
Journal of Personal Selling & Sales Management
Pub Date : 2022-01-01
DOI:10.36627/2618-883x-2022-2-2-138-145
引用次数: 0
该品牌的社会责任在塑造美容产品和个人卫生产品消费者的忠诚方面起着重要作用。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
CiteScore
5.70
自引率
36.40%
发文量
32
期刊介绍：
As the only scholarly research-based journal in its field, JPSSM seeks to advance both the theory and practice of personal selling and sales management. It provides a forum for the exchange of the latest ideas and findings among educators, researchers, sales executives, trainers, and students. For almost 30 years JPSSM has offered its readers high-quality research and innovative conceptual work that spans an impressive array of topics-motivation, performance, evaluation, team selling, national account management, and more. In addition to feature articles by leaders in the field, the journal offers a widely used selling and sales management abstracts section, drawn from other top marketing journals.
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