Increasing visibility and discoverability of scholarly publications with academic search engine optimization

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-03-17 DOI:10.1629/UKSG.534

Lisa Schilhan, Christian Kaier, Karin Lackner

引用次数: 12

Abstract

With the help of academic search engine optimization (ASEO), publications can more easily be found in academic search engines and databases. Authors can improve the ranking of their publications by adjusting titles, keywords and abstracts. Carefully considered wording makes publications easier to find and, ideally, cited more often. This article is meant to support authors in making their scholarly publications more visible. It provides basic information on ranking mechanisms as well as tips and tricks on how to improve the findability of scholarly publications while also pointing out the limits of optimization. This article, authored by three scholarly communications librarians, draws on their experience of hosting journals, providing workshops for researchers and individual publication support, as well as on their investigations of the ranking algorithms of search engines and databases.

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通过学术搜索引擎优化提高学术出版物的可见性和可发现性

借助学术搜索引擎优化(ASEO)，可以更容易地在学术搜索引擎和数据库中找到出版物。作者可以通过调整标题、关键词和摘要来提高其出版物的排名。仔细考虑的措辞使出版物更容易被找到，理想情况下，被引用的次数也会更多。这篇文章旨在支持作者使他们的学术出版物更引人注目。它提供了关于排名机制的基本信息，以及如何提高学术出版物的可查找性的提示和技巧，同时也指出了优化的局限性。本文由三位学术交流图书馆员撰写，借鉴了他们主持期刊、为研究人员提供研讨会和个人出版物支持的经验，以及他们对搜索引擎和数据库排名算法的研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.