De ‘youtubers’ a ‘cultubers’: un fenómeno de divulgación académica, cultural y científica en YouTube

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-07-15 DOI:10.33732/ixc/12/02deyout

Á. Buitrago, Alberto Martín García, A. Beltrán-Flandoli

引用次数: 1

Abstract

The term youtuber label has sometimes been associated with pejorative considerations when it has been reduced only to define YouTube creators linked to the video game and entertainment sector. Parallel to the quantitative success of this type of youtubers, communicators from practically all academic, cultural and scientific fields have emerged on YouTube in recent years. Cultube is a digital community conceived within the Spanish-speaking digital reality that brings together this kind of creators and promotes this increasing model of science communication on the most popular video social media. Based on a grounded theory methodological orientation, this article presents the results of a semiotic-discursive analysis applied to interviews and ethnographic data collected from the three editions of Cultube held to date: 2018, 2019 and 2021. This case study helps to understand the global and growing phenomenon of cultural and science communicators on YouTube, their role in the global democratization of learning and their potential for the future.

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从“youtubers”到“cultubers”:YouTube上学术、文化和科学传播的现象

当youtuber标签被简化为只定义与电子游戏和娱乐领域相关的YouTube创作者时，它有时会被与贬义的考虑联系在一起。近年来，几乎所有学术、文化和科学领域的传播者都出现在YouTube上，与这类youtuber数量上的成功并行。Cultube是一个以西班牙语为背景的数字社区，汇集了这类创作者，并在最受欢迎的视频社交媒体上推广这种日益增长的科学传播模式。基于扎根理论的方法论取向，本文介绍了符号学话语分析的结果，该分析应用于访谈和从迄今为止举行的三个版本Cultube(2018年、2019年和2021年)收集的人种志数据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.