Slow Fashion: Ethics and Sustainability in the Fashion Batik Industry

Abstract

Small Medium Enterprises (SMEs) need to adapt themselves on the dynamic environment. They are concerned on the environmental and sustainability issues thus produce slow fashion. There are only limited numbers of SMEs who practice in ecofriendly products. Therefore this paper aims to describe the SMEs’ practices on slow fashion, explain the capabilities needed to be success in the dynamic green environment and suggest the marketing strategies to compete in the sustainable green market of slow fashion product.