Developing an Internationalisation Process through Digital Transformation: An Evidence in British MSMEs

Abstract

This paper gathered British MSMEs data if they are using the appropriate internationalisation theories and DTs as an independent variable for internationalising. This paper also includes criticism concerning internationalisation theories, DTs usage, and how the deployment of DTs might assist these theories as moderators and their relevance to addressing the MSMEs issue amid the COVID-19 epidemic. The dynamic capability is recognised to help MSMEs operate more effectively because it allows them to specialise more goods and readily adjust to changing company demands, and it can help MSMEs internationalise 77 times more than those that do not use this mechanism. Website and electronic sharing use, also known as DTs adoption, may impact MSMEs to internationalise 1750 and 49 times, respectively, since they enable MSMEs to reach a larger region, establish new sales channels, and simplify knowledge transfer to develop for new products. The existence of DTs as internationalisation theories moderators, on the other hand, produces distinct effects. Resource internalisation can benefit MSMEs’ export if paired with a website, online selling, and electronic sharing, albeit only online selling, has a significant influence. However, the dynamic capability, which is proven, can assist MSMEs export individually, but it is less effective in supporting export when combined with DTs since only online selling fits it to support export. In contrast to its partnership with resource internalisation, moderation has little influence on exports.