Voter's gratification in using online news and the implications on political landscape in Malaysia

IF 1 Q3 POLITICAL SCIENCE
Mumtaz Aini Alivi
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引用次数: 0

Abstract

In recent years, democratic societies have relied heavily on online news to enlighten the public on current issues in politics. This study investigates voters' gratification in using online news and its implication on the political landscape. This study examined how information seeking, social utility, guidance/judgment, and personal fulfillment drawn from the Uses and Gratification theory, change Malaysians' voting decisions. The survey included a sample of 700 registered voters from the Malaysian Klang Valley. The data were gathered using convenience and purposive sampling using nonprobability sampling technique. Analysis from Partial Least Squares Structural Equation Modeling using SmartPLS 3.0 demonstrated that information seeking, social utility, guidance, and personal fulfillment could positively determine the people's vote choice. Using online news for guidance is the strongest predictor of the people's vote choice. This study provides important implications where the government can capitalize on the effectiveness of online media to reach the public and rationalize major policy decisions. Future research may utilize a longitudinal approach.

选民使用在线新闻的满足感及其对马来西亚政治格局的影响
近年来,民主社会在很大程度上依赖网络新闻来启发公众了解当前的政治问题。本研究调查了选民在使用网络新闻时的满足感及其对政治格局的影响。这项研究考察了从使用和感恩理论中提取的信息寻求、社会效用、指导/判断和个人成就如何改变马来西亚人的投票决定。这项调查包括来自马来西亚巴生谷的700名登记选民。数据的收集使用方便和有目的的抽样使用非概率抽样技术。使用SmartPLS 3.0进行的偏最小二乘结构方程建模分析表明,信息寻求、社会效用、指导和个人成就可以积极决定人们的投票选择。使用在线新闻作为指导是人们投票选择的最有力预测因素。这项研究提供了重要的启示,政府可以利用网络媒体的有效性来接触公众,并使重大政策决策合理化。未来的研究可能采用纵向方法。
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来源期刊
Asian Politics & Policy
Asian Politics & Policy POLITICAL SCIENCE-
CiteScore
2.00
自引率
0.00%
发文量
53
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