Lloyd George's Acquisition of the Daily Chronicle in 1918

Abstract

Five weeks before the armistice in November 1918 an unprecedented thing happened in Britain. The control of a modern popular newspaper passed from private ownership into the hands of the prime minister of the day. Ever since David Lloyd George assumed the premiership twenty-two months earlier there were signs aplenty that relations between Downing Street and Fleet Street had entered a new era. But the sale of the Daily Chronicle to agents of the head of the government went far beyond custom or precedent. Lloyd George's immediate predecessors had remained old-fashioned even in the face of the press revolution wrought by the likes of Sir George Newnes and Alfred Harmsworth (immortalized as Lord Northcliffe). The phenomenon of mass-circulation newspapers had little appeal to great aristocrats like Lord Salisbury and Lord Rosebery, who were very selective in their dealings with Fleet Street. Likewise Herbert Henry Asquith scarcely troubled to hide his Balliol-bred contempt, ever preferring quality journalism to quantity, while Sir Henry Campbell-Bannerman seems not to have exerted himself unduly to cultivate and exploit the good will of editors and proprietors.