What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective

IF 12.4 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2023-11-07 DOI:10.1080/19368623.2023.2277731

Trieu Nguyen, Dung Minh Nguyen

引用次数: 0

Abstract

The rapid growth of online food delivery (OFD) services presents new opportunities and challenges for OFD stakeholders, emphasizing the strategic importance of retaining customers. However, the exi...

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是什么让Y世代和Z世代继续使用在线送餐服务：一个使用和满足理论的视角

在线食品配送服务的快速增长为食品配送利益相关者带来了新的机遇和挑战，强调了留住客户的战略重要性。然而，出口。。。

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.