{"title":"How temporal contiguity cues influence tourists' purchase intentions: Regulatory focus and double-entry mental accounting perspectives","authors":"Lingyan Hu , Haiyang Su , Tong Wen","doi":"10.1016/j.tmp.2023.101193","DOIUrl":null,"url":null,"abstract":"<div><p>This study explores the impact of temporal contiguity cues on tourists' purchase intention through three experiments. The findings reveal that review valence can moderate the relationship between temporal contiguity cues and purchase intention, while regulatory focus can further moderate the moderating role of review valence, and double-entry mental accounting plays a mediating role. This study resolved the related dispute about the moderating effect of review valence between temporal contiguity cues and purchase intention from the perspective of regulatory focus theory and found a new mechanism based on double-entry mental accounting theory. It helps companies grasp tourist psychology and provide reviews containing different temporal contiguity cues for tourists with different types of regulatory focus to increase performance.</p></div>","PeriodicalId":48141,"journal":{"name":"Tourism Management Perspectives","volume":"49 ","pages":"Article 101193"},"PeriodicalIF":7.3000,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management Perspectives","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2211973623001216","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study explores the impact of temporal contiguity cues on tourists' purchase intention through three experiments. The findings reveal that review valence can moderate the relationship between temporal contiguity cues and purchase intention, while regulatory focus can further moderate the moderating role of review valence, and double-entry mental accounting plays a mediating role. This study resolved the related dispute about the moderating effect of review valence between temporal contiguity cues and purchase intention from the perspective of regulatory focus theory and found a new mechanism based on double-entry mental accounting theory. It helps companies grasp tourist psychology and provide reviews containing different temporal contiguity cues for tourists with different types of regulatory focus to increase performance.
期刊介绍：
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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