Digitalization of economic diplomacy and logistics with reference to the COVID pandemic-19

Abstract

The digital transformation process, that lies at the heart of the Fourth Industrial Revolution, is fundamentally changing the way we produce goods, services and relationships in society. The term digital transformation refers to the process of integrating digital technologies into all spheres of modern business, both in the areas of economic diplomacy and logistics, with a simultaneous essential reconfiguration of business modality. The purpuse of this paper is to review the role of digital transformation in the development of the economy and logistics, but also in the improvement of economic diplomacy as one of the most important instruments of foreign policy in the conditions of contemporary economic globalization. The paper uses desk research method and the scientific method of analyzing relevant literature sources on the importance and role of digital diplomacy in the management of international relations, as well as methods of specialization, abstraction and generalization of observed information, knowledge and trends. It leads us to a conclusion that digital transformation, the use of social networks and digitalization of logistics have an important role in the optimization of business activities, the adequate management of foreign policy, the realization of economic diplomacy activities, the increase of data security, as well as in the prevention and dealing with emergency situations, from which the paper's scientific contribution arises. At the same time, these are the ways to improve competitiveness and recognition of each country in the international economic environment.