Sustainable development and corporate social responsibility: Theoretical background and socio-economic context

O. Uzelac, Marijana Dukić-Mijatović, Aleksandra Stoiljković
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Abstract

The challenges of sustainable development and corporate social responsibility are critically discussed through the current concept of unsustainable development of the economy and society, numerous manifestations of such development, as well as the causes and consequences of this phenomenon. Indicators of unsustainable development were analyzed, in particular: problems of global poverty, problems of ecology, climate change, energy, disease and lack of education. Changes in the direction of a new trajectory of development are necessary, i.e. action directed towards a new development paradigm. This requires a greater role of science, especially economic science. The new concept of the economy implies new patterns of behavior in terms of ecological business and green economy. A new paradigm of development, a new strategy for the development of the economy and society is necessary because the current concept of growth and development has led to a series of negative effects on the natural environment, society and people. There are many forms of manifestation of unsustainable development: the problem of global poverty and hunger, problems of ecology, climate change and energy. The basic message is that humanity faces great challenges and that it is necessary to move from unsustainable development to sustainable development of the economy and society, where corporate social responsibility plays a key role. Sustainable development is a way of thinking, i.e. observation of the world, which we must change for the sake of the present and the future. In order to achieve this, synchronized actions are needed at the local (national) and global (world) level in order to find solutions, where large multinational economic systems must play a special role.
可持续发展与企业社会责任:理论背景与社会经济背景
通过当前经济和社会不可持续发展的概念、这种发展的许多表现形式以及这种现象的原因和后果,批判性地讨论了可持续发展和公司社会责任的挑战。分析了不可持续发展的指标,特别是:全球贫穷问题、生态、气候变化、能源、疾病和缺乏教育的问题。必须改变新的发展轨迹,即朝着新的发展模式采取行动。这就需要科学,特别是经济科学发挥更大的作用。新的经济概念意味着在生态商业和绿色经济方面的新的行为模式。一种新的发展模式,一种新的经济和社会发展战略是必要的,因为目前的增长和发展观念已经对自然环境、社会和人民产生了一系列负面影响。不可持续的发展有许多表现形式:全球贫穷和饥饿问题、生态、气候变化和能源问题。基本信息是,人类面临着巨大的挑战,必须从不可持续的发展转向经济和社会的可持续发展,而企业的社会责任在可持续发展中起着关键作用。可持续发展是一种思维方式,是一种观察世界的方式。为了现在和未来,我们必须改变这种思维方式。为了实现这一目标,需要在地方(国家)和全球(世界)一级采取同步行动,以便找到解决办法,其中大型跨国经济系统必须发挥特殊作用。
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