Stablishment of cultural diplomacy of ukraine as a socio-cultural institute

Abstract

The article presents the main factors of the institutionalization and development acceleration (from 2016) of Ukrainian cultural diplomacy. The author provides an overview of the historical way of the institute of cultural diplomacy of Ukraine becoming in 1918-1991. It is constated, that in the conditions of the new international relations paradigm approval – geoinformation (in which the main factor of the world policy system became the information flows and mass consciousness correcting) the eff orts on behalf of cultural diplomacy could improve the international image of Ukraine as an effective state, improve the competitiveness of the national art and cultural products on the world cultural market. It is considered the performance of the cultural diplomacy functions by the Ministry of Foreign Affairs of Ukraine for the national cultural product and information about the Ukrainian folk cultural- civilizational achievements distribution abroad. The author describes the complex of the special departments (institutions) in the structure of the MFA’ main body, Ukrainian diplomatic representatives, others cultural-informational institutes (foundations, unions) of the state and civil character. The article defines the main role for international-cultural communication development played by the Ukrainian Institute (UI) – the state organisation which presents the Ukrainian culture in the world and forms the positive image of Ukraine abroad. The author highlights such the main UI tasks as improving Ukraine’s recognizability in the world thru the distribution of the knowledge about Ukraine; Ukrainian language and culture popularization abroad; development of the international dialogue thru the international exchanges maintaining; ensuring Ukrainian participation in the cooperation projects in the sphere of the creatives industries, culture, education, science, economy and others; distribution of the Ukrainian civil society development, state-building, commitment to the values of freedom, democracy, national unity.