Optimal resource allocation in the difference and differential Stackelberg games on marketing networks

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2020-01-01 DOI:10.3934/jdg.2020009

A. Korolev, G. Ougolnitsky

引用次数: 3

Abstract

We consider difference and differential Stackelberg game theoretic models with several followers of opinion control in marketing networks. It is assumed that in the stage of analysis of the network its opinion leaders have already been found and are the only objects of control. The leading player determines the marketing budgets of the followers by resource allocation. In the basic version of the models both the leader and the followers maximize the summary opinions of the network agents. In the second version the leader has a target value of the summary opinion. In all four models we have found the Stackelberg equilibrium and the respective payoffs of the players analytically. It is shown that the hierarchical control system is ideally compatible in all cases.

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营销网络差异性与差异性Stackelberg博弈中的最优资源配置

我们考虑了营销网络中意见控制的差分和差分Stackelberg博弈论模型。假设在网络分析阶段，网络的意见领袖已经被发现，并且是唯一的控制对象。领导者通过资源分配来决定追随者的营销预算。在模型的基本版本中，领导者和追随者都最大化了网络代理的总结意见。在第二个版本中，领导者有一个总结意见的目标值。在所有四个模型中，我们都分析地找到了Stackelberg均衡和参与者各自的收益。结果表明，该分级控制系统在所有情况下都具有理想的兼容性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.