TURISMO Y MODA: FACTORES QUE AFECTAN A LA DURACIÓN DEL VIAJE

IF 0.5 Q4 BUSINESS
Haydeé Calderón-García, M. González-Gallarza, Teresa Fayos-Gardó, P. Osullivan
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引用次数: 0

Abstract

Tourism and shopping are interdependent, and the influence of fashion purchasing on travel decision and tourist destination merits consideration. The concept of cognitive and hedonic involvement allows us to relate consumer perceived importance of fashion and tourism services. This paper develops a model to predict trip length that considers cognitive and affective involvement, shopping motivations (service quality, quality of the products within the store, and shopping enjoyment), and traditional factors as demographics (age, gender and shopping enjoyment). Data collected from a sample of 370 tourists highlights some interesting conclusions for destination managers and other tourism decision-makers since fashion involvement, shopping enjoyment, service quality, cognitive involvement in destination selection, age and income significantly predict trip length.
旅游与时尚:影响旅行时间的因素
旅游和购物是相互依存的,时尚购买对旅游决策和旅游目的地的影响值得考虑。认知和享乐参与的概念使我们能够将消费者对时尚和旅游服务的感知重要性联系起来。本文开发了一个模型来预测旅行长度,该模型考虑了认知和情感参与、购物动机(服务质量、店内产品质量和购物享受)以及人口统计学(年龄、性别和购物享受)等传统因素。从370名游客样本中收集的数据为目的地管理者和其他旅游决策者提供了一些有趣的结论,因为时尚参与、购物享受、服务质量、目的地选择的认知参与、年龄和收入显著地预测了旅行时间。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
0.80
自引率
0.00%
发文量
0
审稿时长
10 weeks
期刊介绍: UCJC Business & Society Review (UCJC BSR - ISSN 2659-3270) (formerly known as Universia Business Review) peer-reviewed and published quarterly, is committed to publishing scholarly empirical and theoretical research articles that have from an interdisciplinary approach a high impact on understanding the intersections of business, economy and society. UCJC BSR invites scholars and practitioners from every single domain in Social Sciences to share their analyses and perspectives to solve current, relevant and complex problems of our Societies and Economies such as Digital Transformation, Entrepreneurial Innovation Waves, Climate Change, Labor Migrations or Urban Concentrations among many others.
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