Haydeé Calderón-García, M. González-Gallarza, Teresa Fayos-Gardó, P. Osullivan
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引用次数: 0
Abstract
Tourism and shopping are interdependent, and the influence of fashion purchasing on travel decision and tourist destination merits consideration. The concept of cognitive and hedonic involvement allows us to relate consumer perceived importance of fashion and tourism services. This paper develops a model to predict trip length that considers cognitive and affective involvement, shopping motivations (service quality, quality of the products within the store, and shopping enjoyment), and traditional factors as demographics (age, gender and shopping enjoyment). Data collected from a sample of 370 tourists highlights some interesting conclusions for destination managers and other tourism decision-makers since fashion involvement, shopping enjoyment, service quality, cognitive involvement in destination selection, age and income significantly predict trip length.
期刊介绍:
UCJC Business & Society Review (UCJC BSR - ISSN 2659-3270) (formerly known as Universia Business Review) peer-reviewed and published quarterly, is committed to publishing scholarly empirical and theoretical research articles that have from an interdisciplinary approach a high impact on understanding the intersections of business, economy and society. UCJC BSR invites scholars and practitioners from every single domain in Social Sciences to share their analyses and perspectives to solve current, relevant and complex problems of our Societies and Economies such as Digital Transformation, Entrepreneurial Innovation Waves, Climate Change, Labor Migrations or Urban Concentrations among many others.