Luciene Eberle, Cleber Lemes Bausch, Gabriel Sperandio Milan, Ana Paula Graciola, Suélen Bebber
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引用次数: 3
Abstract
In a short time, the COVID-19 pandemic transformed people’s behavior, undermining firms and businesses and changing the global economy. In this context, the study aimed to understand the impacts the COVID-19 pandemic caused on consumer behavior. The research method adopted was the literature review, investigating the Scopus and Web of Science databases, two of the main scientific databases. A total of 205 articles published in 2020 were identified, and, based on the proposed criteria, 30 studies showed high adherence to the topic and contributed to the understanding of changes in consumer habits and behavior. The main themes identified were: e-commerce growth, panic buying, repressed demand and stricken sectors, do-it-yourself, increased apps usage, machine learning methods, data internet security, and online marketing and shopping platforms.
在短时间内，COVID-19大流行改变了人们的行为，破坏了公司和企业，改变了全球经济。在此背景下，本研究旨在了解COVID-19大流行对消费者行为的影响。采用文献综述的研究方法，调查了两个主要的科学数据库Scopus和Web of Science。总共确定了2020年发表的205篇文章，根据拟议的标准，30项研究显示了对该主题的高度依从性，并有助于理解消费者习惯和行为的变化。确定的主要主题是:电子商务增长、恐慌性购买、被抑制的需求和受影响的行业、自己动手、应用程序使用量增加、机器学习方法、数据互联网安全、在线营销和购物平台。
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