Chování generace Z na sociálních sítích: prostředí, kterému (ne)důvěřují

Abstract

Generation Z is slowly coming to the forefront of the interests of businessmen, employers and other stakeholders. The common interest is to find out how they behave on the internet. Is their behavior the same as in real life? The paper analyses the basic knowledge of Generation Z about Internet security. For this analysis, secondary research as well as primary research was used. In secondary research were used open data and the results were confronted with data obtained from primary research individual deep interviews. Research results allowed us to better understand this targeted group. In some areas, research results point to the specificity of this generation and help us to find answer whether Generation Z is indeed as specific and different from previous ones.