Irony and humor in journalism as a cognitive strategy (media and cultural aspects)

V. Khorolsky
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Abstract

Irony as a narrative-cognitive strategy, in comparison with social and ethical analytics in the media or with the entertaining pathos of laughter in journalism, rarely attracted the attention of researchers, although its heuristic potential is self-evident and is reflected in the works of many researchers. The study and explication of the interaction and contradictions of “cognition” and “hedonism” is topical. The purpose of the study: to show, using examples of predominantly English-language texts, the specificity of ironic overtones that create additional narrative expression related to the cognitive strategies of the authors, that is, to the setting for expanding the horizons of knowledge in the context of the modern development of the theory of mass media, communication and literary criticism. Methods of the study: cognitive-contextual, combined with historical and cultural analysis of ironic discourses. The nature of the information and cultural potential of ironic discourses is characterized, taking into account the “postmodern sensitivity”. The pragmatic expediency of the interaction of irony and analytics in the construction of the epistemological paradigm of journalistic narratives is substantiated. Conclusions are drawn about the cognitive-heuristic significance of comic elements in journalistic texts, about the benefits of intrusion of hedonistic values into serious media discourses, about the conflict of interests of “humorists” and “cognitivists” in media narratives and in the science of mass communications.
新闻中的反讽和幽默作为一种认知策略(媒介和文化方面)
反讽作为一种叙事认知策略,与媒体中的社会和伦理分析或新闻中的娱乐性悲情笑声相比,很少引起研究人员的注意,尽管其启发性潜力是不言而喻的,并反映在许多研究人员的作品中。对“认知”与“享乐主义”的相互作用与矛盾的研究与阐释是一个热点问题。本研究的目的是:通过以英语文本为主的例子,展示反讽色彩的特殊性,这些反讽色彩创造了与作者的认知策略相关的额外叙事表达,也就是说,在大众传媒、传播和文学批评理论的现代发展背景下,为扩大知识视野奠定了基础。研究方法:认知-语境,结合历史和文化分析的反讽话语。考虑到“后现代敏感性”,对反讽话语的信息性质和文化潜能进行了表征。反讽与分析的互动在新闻叙事认识论范式建构中的语用权宜之计得到了证实。结论是新闻文本中喜剧元素的认知启发意义,享乐主义价值观侵入严肃的媒体话语的好处,“幽默家”和“认知主义者”在媒体叙事和大众传播学中的利益冲突。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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