Platform enhancers: Collaborating in the early stages of transactional platform development

IF 3.7 3区 管理学 Q2 BUSINESS
Daniel Trabucchi, Clarissa Falcone, Luca Gastaldi, Tommaso Buganza, Mariano Corso
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引用次数: 0

Abstract

Transactional platforms have emerged over the last decades as a dominant business configuration, receiving substantial attention from scholars and practitioners in several fields. Despite their pivoltal role, several transactional platforms fail in the launching phase, given the difficulties of reaching a critical mass and igniting cross-side network externalities. In this study we explore how a platform provider can introduce a collaborative framework from the earliest stages of platform development, aiming to highlight the benefits and challenges of moving towards a wider ecosystem through the involvement of other players. We introduce the role of platform enhancer, who is neither a supply side or a complementor, but a specific role aiming to support the platform provider in the launch and growth of the platform. We rely a single exploratory case study based on the Italian platform for digital identity, created and managed by the Italian Government through the support of a set of companies working as identity providers. Platform enhancers collaborate with the platform provider in the launch and development of a transactional platform, generating opportunities at both the launch and development stages, yet also substantial challenges and criticalities linked to increasing complexity, which climbs with the number of enhancers involved, producing coopetitive dynamics.

平台增强:在事务平台开发的早期阶段进行协作
在过去的几十年里,交易平台已经成为一种占主导地位的业务配置,受到了多个领域学者和从业者的极大关注。尽管它们发挥着光伏的作用,但考虑到难以达到临界质量和引发跨侧网络外部性,一些交易平台在启动阶段失败了。在这项研究中,我们探讨了平台提供商如何从平台开发的早期阶段引入合作框架,旨在强调通过其他参与者的参与来迈向更广泛的生态系统的好处和挑战。我们介绍了平台增强器的角色,他既不是供应方,也不是补充方,而是一个旨在支持平台提供商推出和发展平台的特定角色。我们依靠一个基于意大利数字身份平台的单一探索性案例研究,该平台由意大利政府通过一系列身份提供商公司的支持创建和管理。平台增强剂与平台提供商合作推出和开发交易平台,在推出和开发阶段都创造了机会,但也带来了与复杂性增加相关的重大挑战和关键性,复杂性随着所涉及的增强剂数量的增加而增加,产生了合作竞争的动力。
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来源期刊
CiteScore
8.00
自引率
6.20%
发文量
29
审稿时长
>12 weeks
期刊介绍: The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management. The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning. The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.
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